Graft can provide you with expert research techniques and detailed analysis to determine who exactly your key audiences are and how best to reach them. Understanding your audience is the first step towards an effective, targeted advertising campaign – through choosing the media your customers and prospects are most likely to read, hear or engage with, you can reduce wasted coverage and cut through the noise.
Our partners will work from your brief, analysing the audience objectives and balancing the reach, frequency and costs of media options to deliver you a detailed media plan that maximises advertising exposure and impact. Following the media planning stage, you can then work with our creative team or your existing creative agency to design the campaign before we look to get the adverts into the media.
Our roster of approved agencies provides our clients with the unique opportunity to access a range of expertise and resources; with channel specialisms and sector experience at your fingertips. Whether you’re looking to use television, radio, press or billboards, cinema or online; our partners can negotiate the best possible prices with the media owners to ensure you achieve the most competitive price for every element of the campaign.