Graft manage the full acquisition door drop campaign for leading cancer support charity, MacMillan. The campaign runs five times throughout the year and involves the production of circa. 1.2 million packs per distribution.
The pack itself consists of a number of elements including a flyer, BRE, bookmark and pen. Each element is sourced for high quality and best price at market through Graft’s network of approved suppliers.
Graft also works with MacMillan to deliver regular innovation sessions. The sessions include creative layout, format suggestions and product re-engineering to provide MacMillan with fresh ideas for new test packs to run against the control. This supports continuous improvement and development to support increased engagement and better response rates.
Ad-hoc campaign support
In addition to the acquisition campaign and on-going innovation, Macmillan relies on Graft to support various ad-hoc projects and campaigns. These have included a range of direct mail items, coffee morning sets, marathon runner vests, advice packs and a number of other marketing and promotional materials.