Policy Expert

Policy Expert is a leading insurance broker who relies on Graft to achieve the most competitive prices for its acquisition direct mail campaign.

Our relationship

Graft partnered with Policy Expert in 2014 to support its acquisition programme. The programme includes a monthly direct mail campaign with volumes between 650,000 to 700,000. Graft managed to win the direct mail programme following a market review and the attainment of the best price for Policy Expert.

Added value

Graft provided a number of added value services to Policy Expert to support more efficient and effective direct marketing; we source and manage the postage for the acquisition programme, we provide consolidated invoicing services for ancillary services within VAT guidelines to achieve VAT mitigation and we provide a selection of innovation and advisory services.

Furthermore, the Graft team provided Policy Expert with expert product re-engineering to demonstrate creative new formats and how to use mailers as well as a number of cost-saving options including the bulk purchase of stock envelopes. We’ve also provided detailed instructions on the briefing process and supported pre-forecasting of three month schedules upfront. This enables Policy Expert to brief and manage their suppliers easily and effectively.

The programme includes a monthly direct mail campaign with volumes between 650,000 to 700,000

"The team at Graft have helped us to get the best price for our DM campaigns. We're always impressed by their speed of turnaround and quality products - a great partner!"

Print Marketing Manager

Policy Expert