Love Your Body
2001 saw the first customer reward programme launched by the Body Shop in the US. It became so popular that it’s now in key markets globally, known as Love Your Body. Members receive various rewards including 10% off purchases, free gifts and birthday presents, alongside members-only invitations and benefits.
Graft supports the printed elements of the loyalty scheme; we source and distribute the individual plastic loyalty cards used in stores around the country as well as managing their monthly direct mail campaign to members. Graft supports every element of the DM programme, including creative, postage and distribution.
In addition to the Love Your Body scheme, the Bodyshop also relies on Graft to manage a number of ad-hoc direct mail campaigns and the production of their Bodyshop at Home Magazines. The magazines are high quality, high pagination, bound booklets that are delivered into the Bodyshop’s central warehouse before being distributed throughout their network.
The Bodyshop also trust Graft to clean and sort their customer data before mailing. Graft offers a range of data cleansing services; with ISO27001 accredited processes and quality assurance.